KGLT-Bozeman uses a new type of station promo called Sonic IDs. Each is a short (50-90 seconds) sound-portrait of someone, or even some sound, from around the listening areas. Most are audio-intensive, and all end with “You’re listening to KGLT, alternative public radio.”
The idea for Sonic IDs started at Cape and Islands Radio as: “short portraits and stories that weave thru the broadcast day with the voices, sounds and stories of our region.” The Cape’s Jay Allison envisioned them as:
Little community vignettes — portraits, anecdotes, oral histories, overheard conversation, short poems, jokes, slices of life — that end with our call letters. Some are pure sound preceded by our favorite word: “Listen.” Others are simply the unheralded voices of our neighbors telling something about life.
They pop up all day long, 30-60-90-second bursts of life. The effect is startling, unexpected. You are listening to news of the world and then, during a pause, an unheralded speaker — a local elder or high school kid or sandwich-maker or scientist — pops in.
Stations from Austin to Indiana have given them a go. With support from CPB’sRural Listener Access Incentive Fund, KGLT is the latest station to Sonic ID.