Toyota video game for the X-Box 360

By 2007.10.10 tags: . 2 Comments»

 From the WaPo:

“Behold the Toyota Yaris. It’s moderately priced, gets good mileage, and has a gun turret capable of destroying toasters and bike-riding sumo wrestlers as it cruises down a track.

Not every Yaris shopper gets the turret option; that’s a feature reserved for Xbox 360 owners who download a free promotional video game Toyota is releasing today to build awareness of the Yaris among 20-somethings.

We wouldn’t do a Toyota Sienna game, for example,” [a spokesperson] said of a minivan model. “That wouldn’t be appropriate for this audience.”

 Hey, man! I drive an AWD Sienna. With its robo-doors and super expensive run-flat tires it is the perfect stealth combat vehicle…think the GMC motorhome in Stripes.

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Comments (2)

[…] Mike Fahey wrote an interesting post today onHere’s a quick excerpt… and has a gun turret capable of destroying toasters and bike-riding sumo wrestlers as it cruises down a track. Not every Yaris shopper gets the turret option; that’s a feature reserved for Xbox 360 owners who download a free … […]


[…] Eric Caoili wrote an interesting post today onHere’s a quick excerpt… and has a gun turret capable of destroying toasters and bike-riding sumo wrestlers as it cruises down a track. Not every Yaris shopper gets the turret option; that’s a feature reserved for Xbox 360 owners who download a free … […]




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