State of News Radio

Journalism.org just released a massive report on The State of the News Media 2007. We @ HV are most taken with revelations in the Radio chapter, such as:

• most popular format- Country Music.
• pubradio listeners- NPR 26M, APM 17M, PRI “difficult to track.”
• Clear Channel gets most of the cash; CBS gets some; the rest split scraps.
• radio news folk work for peanuts, and lately just for the shells.
• podcast listeners are pretty evenly spread out b/w 12-54yo, except for those 18-24 who podcast LESS (but a bit more than 55-64).
• most educated audience- Sports Talk listeners (gotta be to track all those March Madness stats)

When you finish with the factoids, do waste some more time with their “Design Your Own Chart” feature.