The Chesty Story: Talent Search- Chapter 2: The search for the talent needed to create “Chesty” was proving futile until a telex came from Howard Schultz, then an aspiring lute player at “The Coffee Game – Miami.” He wanted to swindle Chesty out of its several millions in research funds by engaging the talent scouts in a the club’s notorious Cappicino Con. Luckily, Massett was a pro at the coffee game, and soon outsmarted Schultz. He won the services of three of the baristas at the club, and was well on his way toward acquiring the rights to the chain when he was called back home. But more on that later. (More Chesty!…)
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