A 2-article rundown on distributing pubradio programs, and the $s involved, is published in AIRblast: Part I and Part II. Features lotsa intervus with producers and program directors. Evals who’s buying what for how long and how much. And it’s loaded w/ how-tos, data, and personal perspectives on PRSS and PRX.
Producer Nancy Solomon recently posted her first piece on PRX: “The interface works great; I was pleasantly surprised how easy it was. Their help desk was super helpful and easy to get a hold of. I like the way the page looks; I like the way it’s laid out and the flexibility the format gives you to put both segments and whole pieces up. I was also amazed and pleased at how accessible John Barth was to talk about how best to promote the show.”
So, if a radio piece falls in the PRX forest, will a PD hear the sound? Not always. “Producers putting stuff on PRX is like thousands of crack addicts selling their junk on street corners,” says Charles Lane, producer, WHSU News reporter, and former PRX election curator. “We’re just curious street exhibits with sad eyes hoping programmers might spot our wares, as they race to wherever they’re going.”
But what producers really want to know is: How’s it work? And: How rich will I get?